Popula
[ INSTAGRAM MARKETING ]

PAYG Instagram Marketing

A quick, easy and powerful method of displaying your products or services on the fastest-growing social media platform. From £144+VAT per month.

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Turn Instagram into a sales channel

Professional Instagram Ads with creative direction, targeting, and optimisation.

Visual-First Ads

Feed, Reels, and Stories ads built for how people actually use Instagram.

Creative Direction

Recommendations for photo, video, and carousel content that stops the scroll.

Proven Analytics

Track reach, engagement, clicks, and conversions in one dashboard.

Why Choose PAYG Instagram Marketing with Popula?

Instagram is where decisions get made. Whether you're selling products, building a brand, or driving foot traffic to a local business, Instagram's visual format and highly engaged audience make it a must for UK SMEs.

Our Pay-As-You-Go Instagram Marketing service gives you flexibility — no long contracts, no percentage-of-spend fees. Pay a flat monthly rate, and we handle everything.

What's Included

Every Instagram campaign includes:

  • Strategy and audience planning
  • Creative direction: photo, video, carousel, and Stories ads
  • Targeted ad delivery via Meta's ads platform
  • Daily bid and budget optimisation
  • A/B testing of creative and audiences
  • Monthly performance reports

How It Works

We start with a quick discovery call to understand your goals, target audience, and budget. Based on that, we build your campaign — including creative recommendations and audience targeting — and launch within days.

From there, we monitor performance daily, adjusting audiences, creative, and placements to maximise your return.

Pricing

Instagram Ads Plans

Pay-as-you-go Instagram Ads management on the Meta platform.

Starter

 

£144 / month +VAT
  • Single Instagram Ads campaign
  • Creative direction (photo + story)
  • Targeted audience setup
  • Monthly optimisation
  • Monthly performance report
Subscribe
Most Popular

Pro

 

£279 / month +VAT
  • Multiple ad sets and placements
  • Story, Reels, and Feed formats
  • Creative A/B testing
  • Weekly optimisation
  • Weekly performance reports
Subscribe

Enterprise

For D2C brands scaling via Instagram.

Custom
  • Dedicated Instagram manager
  • Influencer partnership strategy
  • Custom video/UGC production
  • Daily optimisation
  • Shopping and e-commerce integration
Get a Quote

All prices exclude VAT. Prices in GBP. Secure checkout via Stripe. Need help choosing? Get a free consultation.

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Get a free consultation and personalised quote.

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